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Setanta ‘Slam Dunks’ Basketball Deal with BBL [return]

The British Basketball League (BBL) and Setanta Sports, in partnership with PA Sport, have announced an exclusive deal for the remainder of the 2008 BBL season. BBL games for the 2008 season will be broadcast each week exclusively live on Setanta Sports, commencing with the BBL Trophy Final between the Guildford Heat and Newcastle Eagles this Sunday, March 2, 2008.

After Sunday’s game, the new deal means Setanta’s subscribers will be able to see a live BBL Championship game every Wednesday evening at 7.30pm on Setanta Sports 2 for the remainder of the regular season. Live coverage of the post-season playoffs will include a selected BBL Championship Playoff quarter-final, and the BBL Championship Playoff Final on Sunday 4th May 2008.

Trevor East, Director of Sport at Setanta Sports, said: “Our exclusive deal with the BBL adds yet more value to our sports pack offering. This is an incredibly exciting season and we are delighted to be screening the concluding games live for British basketball fans.”

The BBL Chairman, Paul Blake, comments, “On behalf of the BBL, I would like to express our delight at having agreed a new television deal with Setanta Sports, and to have driven this deal in tandem with PA Sport.

“Setanta Sports is a highly reputable sports channel and this partnership is a huge boost for British basketball. Furthermore, we believe that we have a great deal to offer Setanta Sports in terms of the high-quality viewing that such a fast and exciting sport delivers. With the growing interest in basketball in the UK, we are confident that we can enhance Setanta’s admirable portfolio of sports coverage.

“This fantastic opportunity to showcase British basketball only adds to the excitement around the run-in to one of the closest BBL seasons I can remember.”

The schedule for the remainder of the season is as follows:

Date/Game/Time/Venue
Sun 2nd Mar/BBL Trophy Final/3pm/Plymouth Pavilions
Wed 12th Mar/Newcastle v Sheffield/7.30pm/Newcastle Arena
Wed 19th Mar/Everton v Cheshire/7.30pm/Liverpool Arena
WED 26th MAR/ROCKS v MILTON KEYNES/7.30pm/BRAEHEAD ARENA
Wed 2nd Apr/Sheffield v Leicester/7.30pm/EIS, Sheffield
Wed 9th Apr/Guildford v Worcester/7.30pm/Guildford Spectrum
Wed 16th Apr/Plymouth v Milton K/7.30pm/Plymouth Pavilions
Wed 23rd Apr/BBL Playoff Q-F/7.30pm/TBC
Sun 4th May/BBL Playoff Final/5.00pm/NIA, Birmingham

Setanta Sports is available for £9.99 a month to satellite viewers, via a Freeview box or an iDTV viewing card adaptor (CAM) and on BT Vision and Tiscali. Virgin Media XL pack subscribers can see Setanta for no additional charge, whilst M and L pack subscribers can add the Setanta Sports Pack for just £9.99 per month.

For information on how to subscribe, go to: setanta.com or call 08712 10 20 30. Virgin Media, BT Vision and Tiscali customers should contact their operator.

Posted on 29 February, 2008