The Radisson Red Glasgow Rocks have partnered with Carling, the UK’s number 1 lager, ahead of the 2019/20 British Basketball League Season.
Carling, owned by Molson Coors Brewing Company will come on board as the main jersey sponsor for Head Coach Vincent Lavandier’s new look side ahead of the 2019/20 Season, appearing on players and adult replica jerseys.
The partnership comes as Carling continue to invest in their ‘Made Local’ campaign platform – focused on championing local pride. The campaign, across TV and digital media throughout 2019, shines the light on people “making it” where they’re from in communities across the UK. Carling has also committed to a multi-million pound ‘Made Local Fund’, investing in sustainable projects to boost local initiatives up and down the country.
Partnering with Glasgow Rocks is a perfect fit with Made Local – as players spend time in their communities promoting active and healthy living , as well as operating a unique in Scotland basketball academy with Glasgow Kelvin College. The he Rocks are thrilled to be partnering with a brand that has an active interest in supporting local initiatives, combined with a long history and expertise in sport as they look to secure some silverware in their 21st season in the British Basketball League.
Owner Duncan Smillie added;
“To partner with a major company like Molson Coors and an iconic brand in Carling is a major boost for both the Rocks and indeed British Basketball, it says a lot about where we are as an organisation and league.
The way that Andrew and his team have engaged and supported us has been refreshing, we are very excited to get going with this partnership.”
And Molson Coors Scotland Director Andrew Lawrence said;
“We are really pleased to be partnering with Glasgow Rocks this season. Carling’s relationship with sport across the UK has been a part of our history, and we’re delighted to be continuing that in Scotland with the Rocks. We look forward to many successful evenings in the arena!”
To discover more about Carling’s Made Local Fund and to see how you can support local projects in your hometown, visit http://carling.com/apply-for-fund